Our Service to You
tr4 Group are specialists in sales strategy and sales fulfilment and we're fanatical about data, metrics and the science behind selling.
We provide advice and guidance, interim sales leadership and sales recruitment services. So whether you wish tr4 to recruit new talent for you or only require assistance in upskilling your existing sales team, tr4 Group is a one stop shop for sales training, leadership, talent acquisition and sales deployment & delivery.
Strategy & Sales Planning
At tr4 Group we listen and take time to understand your business and your business goals.
tr4 Group have a wealth of experience in Sales Strategy, Pricing Strategy and Sales Planning that form the building blocks of your Revenue strategy.
Using your existing sales data, third party market signals and AI-powered insights tr4 can provide advice and guidance on Go-to-Market Strategy; how to address your target markets, Customer Engagement Strategy and Pricing Strategy, as well as Promotions and Campaigns for the services you offer.
In addition, we will advise you on how best to structure your sales operations to drive more top line growth and optimize the resources available to your company.
Interim Sales Directorships & Fractional C-suite Leaders
Utilise experienced tr4 Sales Directors on an interim basis to ensure you hit your sales, revenue and marketing goals by modelling and deploying the optimum sales structure for your business.
If you require assistance in upskilling your existing sales team, creating a sales academy or you wish tr4 to recruit new talent, tr4 is the partner for you.
Tr4 Group’s interim Sales Directors are experts in talent acquisition and recruitment. Onboarding effective sellers to build out your sales operations, creating the optimal sales function for your business and a platform for growth.
When you’re comfortable and we’ve built out a successful self-sufficient sales function for you, we then set you on your way, checking in on you as and when you need moving forward.
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Sales Fulfilment
We don't just teach, we DO! For those that wish to rapidly accelerate sales, and improve win rate, tr4 offers outsourced sales services, from lead gen, (MQL) through to opportunity qualification (SQL), needs analysis, proposal document creation, bid management, customer contract negotiation and order closing.
We will help you close more business initially, then win larger and better business and at the same time create a platform for growth.
tr4 will effectively become an extension of you own team, doing as much as you like in the areas you need it most (so completely tailored to your sales needs and the size of your existing sales operations)
Or why not try our unique 'on the pitch sales leader' service, combining sales fulfilment, on the pitch training, and sales leadership, to deliver more bang for your buck.
Sales Training
If you’re a big fan (like us at tr4) of the science and methodology around sales and wish to instil a winning structure and approach to every sales opportunity using MEDPIC, or even if you prefer a more agile approach like BANT or SPIN, then you’ve come to the right place.
At tr4 we are fanatical about sales training and structure; "follow the structure, measure the metrics and watch it grow!"
Whether you want one to one in person sales training, on-demand cohort training or to give every employee (whether in Sales or not) the ability to sell and generate leads and revenue for your business, then tr4 can deliver the ideal flexible sales training package for your business.
'on-the-pitch' Sales Leader / Sales Director
Give your entire team the opportunity to learn and be mentored by the best, as they transform your business, improve your win rate and contribute to the sales number at the same time.
In effect having a member of your business leadership team on the pitch contributing to the sales number. Built on the same principle as the ‘player manager’ but without any conflict.
Often player manager structures don’t work as there is a conflict of objectives. However, if the objective is a desire to teach every member of your business to sell, learning from an experienced Business Leader that has defined your sales strategy, whilst making a significant contribution to your revenue number, now THAT makes perfect sense.
Customer Engagement Strategy
Sales isn’t just about having the right products to satisfy market demand, it’s about using the right channels of engagement to enable you to have having the right conversations with the right people at the right time.
So by aligning your marketing messaging and campaign management with the right product mix and GTM sales strategy, we can fix broken customer journeys using focused account based marketing to accelerate your revenue growth.
At tr4 we enjoy introducing our customers to new technology and concepts that help business leaders invest in their digital strategies, blending digital and virtual channels, to enable better engagement with customers
Marketing Automation & Account Based Marketing
Automate many marketing and communications processes by implementing a marketing automation system, to ensure you are communicating effectively with those in your target market that are actively demonstrating buying intent.
At tr4 we fix broken customer journeys, automate marketing coms and ensure your sellers are having the right conversations, with the right people at the right time!
Whether you require a capability review of your current marketing automation system, or you need a complete overhaul, including the implementation of an enterprise marketing automation system, such as Pardot or Marketo, from scratch. tr4 are here to help you with your customer engagement strategy and make sure you get results from Account Based Marketing.
Photo by Stephen Dawson on Unsplash.
Photo by Austin Distel on Unsplash.
We create variable incentive schemes that are tailored to inspire your sellers, align their behaviour with your business objectives, reward success and help you retain talent.
Designing Commission Schemes and Sales Remuneration / Compensation Plans for Sales teams, that drive the right behaviour and focus on selling the right products and services to the right accounts is key.
At tr4 we use compensation modelling to help you create smart incentive compensation plans that will empower your sales teams to intelligently target the right customers and achieve your revenue goals.
Compensation Plans & Modelling
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Content Creation & Website Optimization
At tr4 we create and write content for all our customers front end marketing requirements. Whether that's drafting succinct value propositions, content for a specific product or service campaign or even a full Go to Market Strategy documentation, tr4 Group are on hand to write content collaboratively with our customers.
We can also optimize your website to drive more traffic and increase conversions. We do this by using a combination of Google Adwords, Pay-per-click to provide you with great insights that can be used to plan your organic SEO compaigns.
tr4 Group will also advise on where to place buttons, embed lead forms and call-to-actions to ensure you are getting the most from your web presence.
Photo by Diggity Marketing on Unsplash
Contact us
E-mail: info@tr4group.co.uk
Registered Office Address:
tr4 Group, 107 Colne Road Twickenham TW26QL
Registered Company of England and Wales no. 15154342
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