memberships & incubators
Who we are
Here at tr4 Group, growing your business is our business;
We help our customers scale their own businesses and build out a successful sales engine by providing;
- interim sales leadership services
- onsite sales services and training
- on demand sales and marketing resource
We solve all sales challenges, whether that’s accelerating a new venture towards profitability or reversing a slide in sales from an existing, mature sales function.
Our experience allows us to fix faltering sales fast, without the usual lead time associated with trying to solve these problems inhouse.
To generate demand, we engage with our customers' sales teams, we consult with their target markets, and we inspire positive change to sales approach and create a growth mindset.
Accelerating growth and traction, by aligning Sales and Marketing functions to create a unified revenue generation team.
We help you close more business initially, then win larger and better business and at the same time build out your sales operations and create a platform for growth.
When you’re comfortable and self-sufficient, we let you soar, checking in on you as and when you wish moving forward, to ensure your sales engine keeps running at optimum performance.
What we do
- we accelerate new ventures
- we deliver faster more effective sales
- we provide strategic insight into root cause of a slide in sales within established sales functions an show you how to reverse it
We don't just teach, we DO!
At tr4 we boost your sales momentum and help you gain traction by doing business on your behalf.
We actually close business for you!
Pay as you GROW
To minimise the impact on your cash flow, tr4's unique business model allows our customers to pay as you grow.
We call it sales-as-a-service
Sales-As-A-Service
By providing on demand sales and marketing resource and interim strategic sales leadership, we build out a successful sales engine for you
We accelerate revenue
What we offer at a glance...
tr4 is a boutique revenue generation and sales acceleration business with a unique 'pay as you grow' business model.
Seasoned sales expertise and capability that provides a clear return on investment, without impacting your cash flow.
We provide a complete 360 degree sales service from ‘go to market strategy’, and creation of strategic sales plans, through to revenue generation and fulfilment of actual sales delivery, and contractual negotiations as well. So much more than a traditional advisory, guidance or training consultancy would do.
Please take a look at our list of core services below and feel free to get in touch today for more information on how tr4 can help grow your business:
Our promise
100% Satisfaction
Expert Sales Mentors
Understanding your business is the key to success. At tr4 we take a step back, consult with your team, your customers and market to quickly and simply transform your sales success.
Money Back Guarantee
Faster, More Effective Sales
At tr4 Group we are so confident in our services that we offer a money back guarantee if our service does not result in incremental business and revenue growth.
Photo by Austin Distel on Unsplash.
Meet our team
Lou
The Talent
Lou is essentially the brains, and the driving force behind tr4. Hailing from a background in design Lou has run a number of successful businesses sourcing artwork for some of the largest financial services institutions and hospitality businesses in the UK. Lou went on to launch her first successful online retail business in 2019 and even found time to home school three incredibly spirited young children when the UK went into lockdown! Lou has a passion for coaching, teaching and imparting her knowledge onto others, and when she’s not working she still finds time to walk Stanley the office Schnoodle!
Al
The Gaffer
When asked to describe himself, Al classes himself as a coach, a mentor, a playmaker and leader. Al may well be the Founder and CEO of tr4, the Captain however, likes nothing more than rolling up his sleeves and closing business on behalf of our clients, teaching their teams the science behind selling and creating a platform for growth. Used to leading sales functions in Private, PE, Start-up, Scale-up and Public environments, Al is an experienced business leader growing numerous small and medium sized businesses to in excess of £50m turnover. At weekends Al can also often be found mixing business with pleasure when taking clients to the Stoop to watch his beloved Quins when playing at home.
Landen
The Abaccus
Landen will be the first to tell you he simply doesn’t look old enough to have had over 20 Directorship appointments over the years. Landen has a great pedigree, initially in the FMCG sector including being the CFO for Pepsico UK, as well as CFO for Quaker Oats, and more latterly in hospitality as COO for the Hospital Group, CFO at ITSU, and CFO for the ETM Group, not to mention a number of NED roles along the way! Much of the science behind selling is in the data and metrics of sales, so when a deep dive into your businesses numbers is required to analyse market segments, products and buying trends Landen is our go to man.
Contact us
E-mail: info@tr4group.co.uk
Registered Office Address:
tr4 Group, 107 Colne Road Twickenham TW26QL
Registered Company of England and Wales no. 15154342
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.